Published: January 17, 2018
Updated: November 15, 2021
Conduct Your Customer Research
- Create your customer analysis
- Identify your target customers
- Demonstrate how your products and services satisfy your customers' needs
Checklist
- Who is going to buy my services (e.g., couples, parents, other businesses)?
- What is the future outlook of my target market?
- What do people spend on wedding planning?
- What is demographic data and how can it help me research my customers?
- How many people marry each year in Canada and British Columbia?
Tip: Make a note of any questions you have, the resources in this section can help you answer these and complete the checklist. For more help, check out our guide to business research basics.