Published: October 12, 2010
Updated: November 18, 2021
Do you need to:
- Research your customer analysis?
- Identify your target customers?
- Demonstrate how your products and services satisfy your customers' needs?
The resources in this section can help you answer these questions:
- What is the future outlook of my target market (e.g. boomers, gen X/Y, children?)
- What do people spend on new/used books?
- What is demographic data and how can it help me research my customers?
- What do consumers look for in a book purchasing experience?
Make a note of all the questions you're hoping to answer.